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Soshe is an app-based, digital health intervention that truly informs and empowers new and expecting parents, beyond the clickbait content that's so ubiquitous today. Focused on physical and emotional health through pregnancy, childbirth, and postpartum, Soshe is evidence-based and nonjudgemental. No topic is taboo or TMI.
Let's get real. Really prepared. Really supported. #SoSheCanThrive |
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The Soshe vision is that everyone gets the INFORMATION and SUPPORT needed to thrive physically, emotionally, logistically, and professionally throughout pregnancy, childbirth, and postpartum.
How? Create the modern village. Smart, personalized technology is part of that village, and so are the professionals that complement the care of physicians, from doulas and lactation consultants to postpartum physical therapy and mental health support. |
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It takes a village.Technology is part of the modern village by connecting new parents with credible information and human support.
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Soshe is a team of consumer technology leaders and maternal health experts who are passionate about changing the information and support available to new parents.
Soshe was founded by Shannon Sullivan Field, who has 20 years of experience building and marketing consumer apps at brands like Disney, Trulia, and Pinterest. Shannon was the first Head of Product and Marketing at Virta Health, an online diabetes reversal clinic with paradigm-shifting clinical trial results, and is a mother of three. See Shannon's Bio See also: "Why I started Soshe" (founder's story) |
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Soshe starts with mobile childbirth education built around an interactive and easy-to-use birth plan tool.
Did you know: Satisfaction with the childbirth experience is LESS about pain and how long labor lasted, and MORE about actively participating in the decision-making throughout the childbirth experience, which requires knowledge and preparation. And satisfaction with the birth experience can impact the biological process of bonding with a new baby, breastfeeding success, risk of postpartum depression, and intimacy/sexual health after baby. #SoShePrepares #SoSheFeelsConfident #SoSheCanThrive 
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Everyone's focus is on the new baby. But what about the person, the parent, the lifeblood who just gave birth to that baby?
Compared with medical care for a new baby, or care during pregnancy, postpartum care is almost non-existent. One appointment six weeks after childbirth is insufficient, and 40% of people don't even go. One in five, if not more, suffer from perinatal mood disorders including depression, anxiety, or PTSD. One quarter are back to work within two weeks of giving birth and 43% drop out of the workforce within three months. More family support isn't the answer. Aside from the lack of training and expertise, families are spread across the globe. Parents and even grandparents are working longer hours and are often financially constrained. So as new parents, we pressures ourselves to just handle it, to be strong, because in our minds, generations before us have done it (although not in the same way). Without sufficient guidance, new parents don't know what's "normal", accept the too-common response, "You just had a baby, of course you're tired. Of course it hurts. Of course it's hard," and then don't seek help, or more often, don't even know what support is available. The result? Complications of childbirth go undiagnosed and untreated, and the learning curve of parenting is harder than it needs to be. Too many lack the support to overcome breastfeeding pain, postpartum depression, anxiety, and PTSD, pubic bone fractures and pelvic muscle tears, back pain, incontinence, painful sex, lack of sleep, and more. Not to mention preventable maternal deaths. Alarmingly, the U.S. has the highest maternal death rate of any developed country. An estimated 60% of these deaths are preventable, and 50% happen after discharge from the hospital. We can do better. And the answer is to create the modern village. Reading these alarming statistics is a big reason Soshe exists today. See also: "Why I started Soshe" (founder's story) |
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Childbirth is the #1 reason for hospitalization in the U.S., accounting for 12% of hospital stays. And the U.S. spends more money on pregnancy and newborn care than any other country. Yet we have worse outcomes. How is that possible? Hint: the solution across Europe, Canada, and Asia isn't more access to physicians.
We already have data to support more comprehensive and more specialized care. For example, a meta analysis showed that the presence of a birth doula reduced c-sections by 28%, use of Pitocin for induced labor and contractions by 31%, and newborns admitted to a special care nursery by 14%. With only 6% of U.S. childbirths supported by birth doulas, and given that c-sections increase costs by 50%, the health economics argument is strengthening. The American College of Obstetricians and Gynecologists (ACOG) agrees, stating, "Published data indicate that one of the most effective tools to improve labor and delivery outcomes is the continuous presence of support personnel, such as a doula." And this is just one example. There is similar data supporting increased utilization of Midwives for low-risk pregnancies: lower costs, better outcomes. |
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Imagine this: maternal health care not only offers the experience and support that new parents want, but also the results that providers, payers, and employers want.
Fewer: Unnecessary interventions Untreated complications Deaths and near deaths Pre-term births NICU stays and days ER visits And more: Physical healing Emotional well-being Breastfeeding success Happy households (and sex) Healthy families New parents retained and rising in the workforce |
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The Soshe app is step one in achieving a much bigger and broader vision. See how the modern village of support is taking shape.
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