We have a big bold vision. Soshe is building a comprehensive, app-based, digital health program that truly informs and empowers new and expecting parents, beyond the clickbait content that's so ubiquitous today. Our goal is to cover physical and emotional health and wellness from trying-to-conceive (TTC) through pregnancy, childbirth, and the months and years postpartum.
You have to start somewhere, and we're starting with childbirth. Why? The reality is that too often we're under-prepared for childbirth, and data show that more preparation leads to better outcomes, for you and your baby. Furthermore, so much of postpartum recovery starts with the childbirth experience.
Improving birth experiences and outcomes is also a win-win for families, providers, payers, and employers. Birth is the #1 reason for hospitalization in the U.S. and c-sections are the #1 most frequently performed surgery.
So after a ton of feedback from childbirth experts and moms, we launched the only app-based online birth education. And guess what?!? People LOVE it.
A natural extension of Soshe's offering beyond childbirth is supporting new moms into the days, weeks, and months postpartum. There's a ton of unmet need postpartum: breastfeeding, newborn care/safety/sleep, mom's mental health and physical recovery, and more.
A big bold vision. And we're well on our way.